Increasing awareness of your company is crucial for attracting customers and building your brand. Whether you are an administrative expert, coach, marketer, event manager, accountant, financial expert, photographer, graphic designer, therapist, researcher or scientist, artist, seller, programmer, copywriter, driver or store operator, the costs of marketing and advertising can be deducted as professional expenses. Let’s take a look at how you can consider and process these costs as professional expenses in your accounts.
What falls under marketing & advertising?
Marketing and advertising expenses that you have incurred to promote your company and increase its visibility are deductible as professional expenses. These can range from traditional advertisements and printed matter to digital marketing campaigns and promotional events. These costs are necessary to reach your target audience and support your company activities.
Examples of marketing and advertising costs
- Advertisements: Costs for advertisements in newspapers, magazines, radio, television and online platforms.
- Printed matter: Expenses for printing flyers, brochures, business cards and other promotional materials.
- Digital marketing: Costs for SEO, SEA, email marketing. The social media cost category includes paid advertisements on social media platforms such as Facebook, Instagram and LinkedIn.
- Events: Expenses for organising or participating in trade fairs, conferences and other promotional events.
- Promotional materials: Costs for producing merchandising items such as pens, T-shirts and other gifts with your company logo.
- Website & online presence: Expenses for developing and maintaining your website, including hosting, domain name registration and professional photography for your site.
- Campaigns: Costs for setting up and management of marketing campaigns by agencies or freelancers.
Marketing and advertising costs can be considered professional expenses and are therefore tax deductible. For self-employed people and sole proprietors, these expenses are often a necessary part of their business strategy to reach customers and increase brand awareness. Via the Dexxter platform, your expenses can be easily entered and received on insights into your expenses.