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On April 1, 2023, Ruben Van Geenberghe founded his company, JustSayInnovate, driven by the desire to build on his experience as a BMX coach. Through his company, he focuses on providing BMX training, introductory sessions, and coaching. But he’s taking it a step further, too: Ruben is developing a brake lever that grows with a child’s hand. This innovation gives children a better grip on their brakes at a young age—something that’s often a challenge with standard BMX bike equipment.
Ruben’s entrepreneurial journey began slowly. The startup phase was difficult: he had a limited budget, and the transition from coach to entrepreneur required a lot of new knowledge and skills. But with determination and growing experience, he made progress. A major highlight for Ruben was winning the Gentrepreneur Self-Employed Student of the Year Award, which confirmed that he was on the right track. Today, time management remains his biggest challenge, especially in combination with his studies.
The first milestone
On October 12, an important milestone was on the agenda: the launch of Ruben’s new product, the brake lever for kids, at the BMX track at Blaarmeersen. The launch was celebrated with an afterparty at the Porter House.
Excel is not an accounting program
Almost a year ago, Ruben switched from Excel to Dexxter for his accounting, and he wouldn’t want to be without this tool now. With Dexxter, he can manage invoices clearly and keep track of outstanding payments. The feature for recording daily receipts saves him a lot of time, as it’s a perfect replacement for paper-based administration.
According to Ruben, Dexxter is perfect for entrepreneurs who value their time. Thanks to its clear and user-friendly design, he can now devote more time to growing his business and supporting his clients. “Time is money,” he emphasizes—and Dexxter saves him both!
Tips for self-employed students
– Use a reliable accounting program – Excel turned out not to be a suitable choice for accounting, and since switching to Dexxter, his administrative processes have run much more smoothly.
– Seek support – The guidance from the Voka startup club gave him exactly the insights he needed to build a solid foundation for his business.
– Start early and build connections – In hindsight, Ruben wishes he had reached out to Gentrepreneur sooner, as that would have allowed him to get started faster.
