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Jonas Vanassche officially launched Leadfox in September 2026 as a secondary occupation alongside a full-time job and family life. His mission is clear: to give small business owners and craftsmen a strong online presence without them having to lose sleep over it. “They do what they’re good at; I make sure customers find them online.”
A website from A to Z, not just a framework
In his job, Jonas often came into contact with marketing agencies, and he saw the same pattern everywhere. “They’d build a framework—usually not cheap—and then the client had to provide all the text, photos, and content themselves. Essentially, the client still had to design the entire website on their own. For a busy entrepreneur, that’s simply not feasible.”
At Leadfox, things are done differently. Clients receive a complete website—including design, copy, photos, and technical implementation—built quickly and tailored to their needs rather than based on a standard template. In addition, Jonas ensures they’re found locally through a well-optimized Google Business Profile and pages tailored to the region where they operate. After the launch, he continues to provide support so his clients become and remain visible online, potentially supplemented with ads on social media and Google.
The first real client kicked things off
The startup went more smoothly than Jonas had expected. He had already built a few websites before officially launching, so when the first real client came along, the time had come to take the plunge.
Administration seemed like the biggest hurdle at first. “Registration, VAT, bookkeeping, e-invoicing… But once you know which path to follow, it’s not that bad. With Dexxter, I’ve got that part nicely under control now.”
Juggling time
The biggest challenge today is time. Running a business alongside a full-time job and family life requires some juggling, and the evenings fill up quickly. That’s why the focus is now on expanding his client base: keeping clients happy and growing from there.
To blow off steam, Jonas works out as much as possible. He does DIY projects around the house—“with mixed success”—enjoys watching TV shows and movies (Pulp Fiction remains his favorite), and spending time with his family is, of course, his top priority.
Dexxter from day one
Jonas has been using Dexxter since he started his business—so basically from day one. “Dexxter is intuitive, and you can get started right away. No hassle with settings—just dive in. After a few minutes, I already had my first invoice ready, complete with my own layout. Kudos!”
So far, he’s mainly been creating invoices and processing purchase invoices, and both go super smoothly. Another thing he really likes is that Dexxter makes important details immediately clear. “Like social security contributions. As a starting entrepreneur, you often don’t know exactly what to take into account, but here you can see it at a glance. That way, you don’t run into any surprises later on.”
Why would he recommend Dexxter to other entrepreneurs? “Because it’s simple and user-friendly, and it saves you on accounting costs. That last point is especially important as a starter: every euro you don’t have to spend on administration is money you can invest in your business.”
First, a solid foundation
In the short term, Jonas mainly wants to lay a solid foundation: a handful of satisfied customers and a portfolio he’s proud of. “That’s the best advertising for me.” After that, he wants to expand his services further, so entrepreneurs can come to him for their entire online presence—from websites to ads.
And his advice for anyone hesitating to launch their own business? “I’ve only just started, so I’m not sure if I’m in a position to give advice yet. But I do believe that hesitating doesn’t make much sense: you just have to do it. There will always be problems. Solving them is the best part.”
Curious about Jonas’s work? Check out leadfox.be.
Want to start a secondary occupation too?
With Dexxter, you can create your first invoice in just a few minutes and immediately see how much you need to set aside for social security contributions. That way, you can spend your evenings with your clients instead of on paperwork. Try Dexxter free for 30 days—no credit card required.
