Jonas Vanassche officially launched Leadfox in September 2026 as a secondary occupation alongside a full-time job and family life. His mission is clear: to give small business owners and craftsmen a strong online presence without them having to lose sleep over it. \u201cThey do what they\u2019re good at; I make sure customers find them online.\u201d <\/p>\n\n
In his job, Jonas often came into contact with marketing agencies, and he saw the same pattern everywhere. \u201cThey\u2019d build a framework\u2014usually not cheap\u2014and then the client had to provide all the text, photos, and content themselves. Essentially, the client still had to design the entire website on their own. For a busy entrepreneur, that\u2019s simply not feasible.\u201d <\/p>\n\n
At Leadfox, things are done differently. Clients receive a complete website\u2014including design, copy, photos, and technical implementation\u2014built quickly and tailored to their needs rather than based on a standard template. In addition, Jonas ensures they\u2019re found locally through a well-optimized Google Business Profile and pages tailored to the region where they operate. After the launch, he continues to provide support so his clients become and remain visible online, potentially supplemented with ads on social media and Google. <\/p>\n\n
The startup went more smoothly than Jonas had expected. He had already built a few websites before officially launching, so when the first real client came along, the time had come to take the plunge. <\/p>\n\n
Administration seemed like the biggest hurdle at first. \u201cRegistration, VAT, bookkeeping, e-invoicing\u2026 But once you know which path to follow, it\u2019s not that bad. With Dexxter, I\u2019ve got that part nicely under control now.\u201d <\/p>\n\n
The biggest challenge today is time. Running a business alongside a full-time job and family life requires some juggling, and the evenings fill up quickly. That\u2019s why the focus is now on expanding his client base: keeping clients happy and growing from there. <\/p>\n\n
To blow off steam, Jonas works out as much as possible. He does DIY projects around the house\u2014\u201cwith mixed success\u201d\u2014enjoys watching TV shows and movies (Pulp Fiction remains his favorite), and spending time with his family is, of course, his top priority. <\/p>\n\n
Jonas has been using Dexxter since he started his business\u2014so basically from day one. \u201cDexxter is intuitive, and you can get started right away. No hassle with settings\u2014just dive in. After a few minutes, I already had my first invoice ready, complete with my own layout. Kudos!\u201d <\/p>\n\n
So far, he\u2019s mainly been creating invoices and processing purchase invoices, and both go super smoothly. Another thing he really likes is that Dexxter makes important details immediately clear. \u201cLike social security contributions. As a starting entrepreneur, you often don\u2019t know exactly what to take into account, but here you can see it at a glance. That way, you don\u2019t run into any surprises later on.\u201d <\/p>\n\n
Why would he recommend Dexxter to other entrepreneurs? \u201cBecause it\u2019s simple and user-friendly, and it saves you on accounting costs. That last point is especially important as a starter: every euro you don\u2019t have to spend on administration is money you can invest in your business.\u201d <\/p>\n\n
In the short term, Jonas mainly wants to lay a solid foundation: a handful of satisfied customers and a portfolio he\u2019s proud of. \u201cThat\u2019s the best advertising for me.\u201d After that, he wants to expand his services further, so entrepreneurs can come to him for their entire online presence\u2014from websites to ads. <\/p>\n\n
And his advice for anyone hesitating to launch their own business? \u201cI\u2019ve only just started, so I\u2019m not sure if I\u2019m in a position to give advice yet. But I do believe that hesitating doesn\u2019t make much sense: you just have to do it. There will always be problems. Solving them is the best part.\u201d <\/p>\n\n
Curious about Jonas\u2019s work? Check out leadfox.be<\/a>. <\/p>\n\n With Dexxter, you can create your first invoice in just a few minutes and immediately see how much you need to set aside for social security contributions. That way, you can spend your evenings with your clients instead of on paperwork. Try Dexxter free for 30 days<\/a>\u2014no credit card required.<\/p>\n","protected":false},"excerpt":{"rendered":" Jonas launched Leadfox as a secondary occupation in September 2026 and builds complete websites for small business owners and craftsmen, using Dexxter for accounting from day one.<\/p>\n","protected":false},"featured_media":102814,"template":"","categorieen":[141],"class_list":["post-103562","klantenverhalen","type-klantenverhalen","status-publish","has-post-thumbnail","hentry","categorieen-secondary-occupation"],"_links":{"self":[{"href":"https:\/\/dexxter.be\/en\/wp-json\/wp\/v2\/klantenverhalen\/103562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexxter.be\/en\/wp-json\/wp\/v2\/klantenverhalen"}],"about":[{"href":"https:\/\/dexxter.be\/en\/wp-json\/wp\/v2\/types\/klantenverhalen"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dexxter.be\/en\/wp-json\/wp\/v2\/media\/102814"}],"wp:attachment":[{"href":"https:\/\/dexxter.be\/en\/wp-json\/wp\/v2\/media?parent=103562"}],"wp:term":[{"taxonomy":"categorieen","embeddable":true,"href":"https:\/\/dexxter.be\/en\/wp-json\/wp\/v2\/categorieen?post=103562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Want to start a secondary occupation too?<\/b><\/h2>\n\n